I researched two well known media magazine institutions to help me gain knowledge on what type of company i would like to distribute my magazine..
National Magazine company- The National Magazine Company publishes 19 magazines in total in the UK. Their main magazines are: Good Housekeeping, Cosmopolitan, Esquire, Country living, Harpers Bazaar, Mens Health, Runners World and House beautiful. From these i can tell that the majority of their magazines are aimed at adults and are Lifestyle Magazines.
IPC MEDIA- IPC media publish NME magazine which is a music magazine targeted at a young audience. They produce over 60 iconic media brands, including their printed magazines they manage to reach to almost two thirds of UK women and 42% of UK men. I think this institution suits my magazine better as they have previous experience working with a magazine interested in the same audience and genre as me.
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