Key Facts For NME mag
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male 73%
Female 27%
Average Age 25
ABC1 73%
Key Facts For VIBE mag
Price $4.99
Frequency Monthly
Launch Date 1993
Men 55%
Women 45%
18-24 35%
18-34 67%
21+ 82%
35+ 29%
Average age 30
This research has given me further knowledge on music magazine prices and the type of audience I will be attracting. I picked two very popular magazines which both show that young adults are interested the most in the music magazine industry. The figures also prove that men are reading them more than the female population. This has motivated me to attract more women for a change and target my magazine towards young women. I think this will easily be done as im using a female model as my music artist and can interview her about her lifestyle and home life as well as her music because this is what women are mostly interested in.
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